With more than 35 years of experience as an elder law attorney, Lou created VivaLynx to respond to the gaps in care and communication in the home care setting that he observed with countless clients and with his own parents.

Lou is also the Founder and Principal of Pierro, Connor & Strauss, LLC, a law firm with locations in New York City, Albany and the Capital Region, Hudson, Long Island and additional locations, serving clients in the areas of Estate Planning, Estate and Trust Administration, Business Succession Planning, Elder Law and Special Needs Planning. Mr. Pierro is a frequent speaker across the country on legal issues relating to estate planning, elder law and business planning.

In addition to the law firm, Lou founded ApolloCare, LLC, a business that integrates home care coordination (EverHome Care Advisors), with connected home health technology (VivaLynx) providing seniors, families, and caregivers unique opportunities to live independently in their own home.

From 2007 to 2021, Lou was also a Founder of ElderCounsel, a national membership organization of Elder Law and Special Needs law firms providing proprietary document drafting software and education to over 1400-member firms in all 50 states.

Lou created Life Happens as a go-to weekly radio program Saturdays at 9:00AM on WGY from Pierro, Connor & Strauss, LLC, designed to help you navigate the challenges of aging with confidence. Now in its 15^th year, whether it’s preserving your life savings, protecting your home, or creating a meaningful legacy for your loved ones, our attorneys provide trusted expert guidance to secure your future.

Lou is the founder of  Elder Law Forum, presented by Pierro, Connor & Strauss, has been New York’s leading event focused on the evolving landscape of elder law, long-term care, and disability services. This annual gathering convenes top minds and changemakers from across the state—including attorneys, health care providers, policymakers, financial professionals, advocates, and caregivers—to tackle the most pressing issues facing aging and vulnerable populations.

Lou founded and designed Medicaid Monday. A free, monthly video series that breaks down the intricacies of Medicaid planning for you and your family.

Lou started and designed INTERGEN (Intergenerational Estate Planning Conference) to help people Stay Current and Learn the Latest Techniques to Counsel Through Multiple Generations.